A globe trotter in constant search of meeting
new interesting cultures, people, and projects.

About me

 UX/UI Design, Digital Art Director -& Brand Visual Management - for over 10 years, Georgina is dedicated to bringing new ideas to life and creating new meaningful experiences. CX, UX/UI, Apps, websites, branding, but also retail, digital marketing, packaging, etc.
Her scope of work comprehends everything dealing with Customer Experience.
+34 605 747 230



2017 - Present

Global UI / UX Lead

. Lead a team of 6 designers
. Shape the UI/UX vision for all of Roche Diabetes Care . Oversee all phases of the design process across research, conceptual design, prototyping, interaction design, visual design, and usability testing
. Plan, coordinate, and conduct user research, participatory design, and usability testing with external stakeholders including clients and partners, and with various internal stakeholders
. Manage multiple competing priorities across distinct products
. Effectively communicate research findings, conceptual ideas, and detailed design rationale both verbally and visually
. Articulate design rationale as a means to balance user needs against business goals
. Oversee the progress and growth of the UI/UX team, providing support, design direction, and mentorship
. Plan and lead stakeholder presentations, workshops, and discussions that clearly articulate the rationale of the design
. Participate in all stages of the product design and development lifecycle, including initial ideation, validation, design, testing, and post-launch evaluation
. Drove the organization to be user-centric, data-driven and agile, using methodologies like design sprint and design thinking.
. Setup from the ground up a design team globally to develop the UI/UX for all the digital solutions.
. Released a mobile pump application (class IIb) to control Accu-Chek® Insight Pump to deliver a bolus and replace the controller (
. Released a meter-less solution to help patients measure themselves using Accu-Chek® Active test strip (
. Released an HCP solution, Smart Pix Online (Web:


2016 - 2017

Digital Art Director - UX/UI Design & Brand Visual Management - Digital consultant

Latest projects: - (Branding and E-commerce) - (Website) - Atama (Branding and packaging) - CE2S (Branding) - WOOX


2017 - Present

UX/UI Bootcamp Lecturer

Teaching the fundamentals of User Centered Design and learn to validate ideas through user research, rapid prototyping & heuristic evaluation.
Ironhack is an international Coding School that believes the best way to learn how to do something, is by actually doing it. This ideology is reflected in its teaching practices, which consist of eight-week immersive programming courses aimed to graduate students as full-stack junior web developers. Ironhack has 4 locations in Barcelona, Madrid, Paris and Miami.

Kreab Worlwide

2015 - 2016

Digital Art Director - UX/UI Design & Brand Visual Management - Digital consultant

Associate director of the Digital Communication department, my duties as an Art Director comprised the elaboration of the digital strategy, the commercial offer, the content design and the following up with developers and/or producers until the successful delivery of the project to the customer:
· Digital Art Direction - UX / UI Design - Web Design
· Digital Strategy - Social Media Strategy - Brand Strategy
· Brand Identity Design & Manual
· Marketing Materials
· Commercial Offers - Project Managment 
Clients : Mi Tres Torres - Caixa Catalunya - Anfabra - Senior Summit - Romero Polo - EDM - Anticipa - Renfe/Sncf


2015 - 2016

Digital Art Director - UX/UI Designer - Hong Kong

Latest projects: - (Branding and E-commerce) - (Website) - Atama (Branding and packaging) - CE2S (Branding) - WOOX

Urban Clichés · HK

2014 - Present

Co-Founder - Creative Director

Born in 2014 in Hong Kong, URBAN CLICHÉS is a postcard brand and an online community for photographers aiming to share Hong Kong’s beautiful heritage and culture. Through its monthly contest, the community elects a winning photograph to join the existing postcard range. Today, Urban Clichés already has 32 postcards available individually or as a nice gift set.

Native Union

2011 - 2013

Senior Designer

· Trends research, market analysis, creating reports to help to define future consumer needs.
· Creation of the graphic design identity and ensuring the identity guideline was followed in all our communication.
· Photo shoot brief and direction + good skills and knowledge of studio and lifestyle photography.
· Creation of Packaging from first sketches to production, dealing with printers and suppliers.
· Creation of the web page and follow up with the programming team.
· Creation of sales and marketing materials (e.g. products catalogs, advertising layout, leaflet, brochures)

Agencia tsc...

2009 - 2010

Graphic Designer

Tsc ... is a truly multidisciplinary communication agency, offering advertising services but also graphic design and corporate branding.

Mccann Erickson

2008 - 2009

Art Direction Intership

McCann is a global advertising agency network, with offices in 120 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four largest holding companies in the advertising industry.


2007 - 2008

Art Direction Intership

Grupo Bassat Ogilvy, now Ogilvy & Mather is a New York City-based advertising, marketing and public relations agency. It is part of the WPP Group, which is by revenue one of the largest marketing and communications companies in the world.


Esade Business School


Master’s Degree in Digital Business

The Executive Master in Digital Business is an innovative program with a focus on strategies and business models that lead digital transformation in companies.

University of the Arts London

2010 - 2011

Graphic Design

Postgraduate diploma to gain practical skills and expand knowledge of design principles, research methodologies and theory. Explore visual language, typography, colour and information design through set and self-initiated projects. This full-time course offers an intensive vocational route into the graphic design profession.

La Massana


Web design 

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design, interface design, authoring, including standardized code and proprietary software, user experience design, and search engine optimization.

Blanquerna Universitat Ramón Llull


Degree Advertising and Public Relations

Advertising and Public Relations are two exciting disciplines -and always have been. But now studying and working in this profession is even more attractive, in La Blanquerna they are confronting the challenge of continous change, motivated primarily by technological innovation and by new forms of social and business communication.

Lycée Français de Bacelone



The Lycée Français de Barcelone is a French international school in Barcelona, Spain, founded in 1924. The Agency for French Education Abroad operates the school. It serves maternelle (preschool) until lycée (senior high school). The main campus is in Pedralbes, while the maternelle (preschool) campus is in Bonanova.


After hours, weeks and years using these softwares, they became an extention of myself. My crerativity has no limitations. I am never affraid to take up on a new challenge and learn a new software that can improve my customer's project.

Whenever I'm free

WINE Tasting

Let's make awesome things, together.